Training

TRAINING

ABA training sessions are written by booksellers for booksellers and are competency based, with content designed and included with the aim of improving performance and increasing sales.

2010 sessions

Hobart

Scheduling sessions

If you would like to book a session for your staff or for a group please contact Lucie Pepeyan on This e-mail address is being protected from spambots. You need JavaScript enabled to view it or 03 9859 7322

In House training

Would you like to have a qualified bookseller trainer deliver a session in your store to your staff? Or perhaps you would prefer a full day session run exclusively for your business?

Special sessions can be booked for delivery of any of our modules, with both full day and intensive sessons available.

A minimum of five participants - or equivalent - is required for booking, with the venue and other requirements being supplied by the host bookshop.

The following costs are applicable until the end of 2010 and based on trainer already being in your city:
Full day session $180 per participant for members/$350 per participant for non-members

Intensive session - $100 per participant for members/$180 per participant for non-members

Presentations and workshops

Whether it's for a conference, a trade fair, staff meeting or some other type of gathering, ABA Training can design and deliver a presentation or workshop tailored to your business.

If you would like further information or to book a session please contact the ABA Training Manager, This e-mail address is being protected from spambots. You need JavaScript enabled to view it

"I found this course extremely useful - I wish I'd done it when I was starting out, it would have made my life much easier! I have had very positive feedback from my staff who have attended."

Mark Rubbo

Managing Director, Readings Books, Music & Cafe

Spring Booksellers' Weekend

Spring_Bookseller_logo_small

Join the Spring Booksellers' Weekend to gain great insights into your industry, brush up on your skills and stimulate your senses. Whether you're an aspiring bookseller or a jaded owner needing inspiration, this weekend of the 12th and 13th September will leave you bubbling over with ideas and motivation.

The program and registration is now available.

Spring Booksellers' Weekend program

Registration form

Selling Children’s Books

This isn't for those booksellers who love to get enquiries about kids books, and relish the opportunity to be creative in handselling and promotion - you're in your comfort zone.

It's for the many booksellers who feel they lack the tools to understand kids books well enough to be able to advise and recommend with confidence.
At some stage, that's been just about all of us.

Learning outcomes include:

* Gaining product knowledge
* Assessing content
* Selling features and benefits
* Determining customer needs
* Engaging and involving children
* Recommending suitable product

Converting Browsers into Buyers

A full day, competency-based session aimed at booksellers new to the trade or anyone wanting to improve their selling skills.

Learning outcomes include:

* Gathering information
* Applying product knowledge
* Approaching customers
* Selling benefits
* Overcoming objections
* Closing the sale
* Maximising sales opportunities

Loss Prevention

Theft and fraud are common in a retail environment, with some forms of theft continuing to cost you money over the long term. However, loss can be caused by a multitude of reasons, from human error to system breakdown and beyond. Whatever the reason, the impact to your bottom line is the same.

Although you will never be able to eradicate loss completely, there are steps you can take to minimise your losses and protect your business.

If the extra sales you’re working hard to make are being lost through shrinkage, then your efforts are wasted.

Lead & Manage Teams

Designed for the busy manager or supervisor wanting to achieve their business goals by getting the best out of their staff. A full day training session that will help you achieve your goals through building a motivated and productive team.
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